Vinitaly, the Strategic Platform for Italian Wine on the International Stage

The 57th edition of Vinitaly 2025 has come to a close, the international fair dedicated to wines and spirits held in Verona from April 6 to 9. Despite the overall attendance figure remaining stable at 97,000 – matching the previous edition – the result is to be considered positive, underscoring the event's success given the current instability of the international context. Vinitaly confirms its role as the strategic platform for Italian wine on the international stage, a fundamental driver that helps the industry face new global challenges such as US tariffs and health-related pressures on alcohol consumption.

Numbers and Participation

Let's look at some figures. As mentioned, total attendance reached 97,000, with a 33% increase in international participation out of the total, including over 32,000 buyers from more than 130 countries (+7%). Growth was recorded among buyers from key target markets, particularly the United States (+5%), Germany (+5%), and Great Britain (+30%). Participation also increased from France, Belgium, the Netherlands, and Japan. Against the trend, a decline was recorded from China (-20%). Vinitaly and the City – the off-fair event dedicated to enthusiasts in the historic center of Verona – was also a great success, with over 50,000 tasting tickets sold.

The presence of two European Commissioners – for Agriculture, Janusz Wojciechowski, and for Health and Animal Welfare, Olivér Várhelyi – a historic first for the fair, along with several Italian ministers, sent a strong signal of support for the national wine supply chain. The institutions pledged to defend Italian products from protectionist pressures and aggressive health campaigns, such as those promoted by the WHO. Regarding the US market, despite concerns over potential 15% tariffs on certain agri-food products, the general message was one of "no panic." The second edition of Vinitaly USA in Chicago was confirmed for October 2025, with the goal of strengthening ties with American consumers, who generate a downstream economic impact of over 10 billion dollars per year for Italian wine.

Among current trends, attention to sustainability and organic viticulture was extremely high, with a great many companies highlighted for their investment in fully eco-compatible agronomic and winery practices. For the first time, a specific focus was dedicated to the so-called "No-Low" wine segment (no or low alcohol content), tapping into an evolving market trend.

Ultimately, it was emphasized that the wine sector generates a total economic contribution of over 45 billion euros per year for Italy, equal to 1.1% of national GDP.

Next appointment: Verona, 58th edition of Vinitaly, April 12 to 15, 2026.