Italian Wine Hits the Stock Exchange

Wine is also money!
The romantics among us won't love it, but they'll understand!
Today is indeed a great day for Italian wine from an economic standpoint – there was an important debut on the Milan Stock Exchange!
Born today is Italian Wine Brands, from the merger of Giordano Vini and Provinco.

"Already in 2015 we aim to bring in new partners and soon reach the main listings," explains Simone Strocchi, vice president.
The initiative aims to create a strong player with the intent of gaining greater leverage abroad and investing across the entire supply chain.
The two companies currently within Italian Wine Brands bring together different areas of expertise, much like a perfect match – Provinco is a leader in product distribution, while Giordano Vini is well known for direct-to-consumer service; the goal is naturally to expand the circle to those who can bring additional and different "technical expertise."
The focus will certainly be on maximizing economies of scale and collaboration, gaining greater strength in markets (including supply markets), and optimizing investments.
The early signs are promising: less than an hour after the close of the first trading day, the stock is quoted at around €11 per share, with growth of over 10%.